Brand Strategy
& Storytelling

I help executives and founders:

build authentic brands with distinct positioning
develop strategies for effective communication across diverse touchpoints
tell their stories with clarity, style, and impact

Services

Brand Strategy

Identity · Positioning · Expression

Identity

The foundations of the brand.

Purpose
Vision
Mission
Values

Positioning

Where the company belongs in its market, and why someone would choose it.

Market Research
Market Overview
Competitive Analysis
Differentiators
Positioning Recommendation
Positioning Statement

Expression

How the brand looks, sounds, and tells its story.

Story
Personality
Voice
Manifesto
Tagline
Sample Messaging

Content & Copy

Strategy · Copywriting · Video

Strategy

A plan for what the company says, where it says it, and who needs to hear it.

Copywriting

The words people read, hear and remember.

Website
Social Media
Packaging
Merchandise

Video

Selected motion graphics and film projects.

Selected Work

Astroscale

Brand Strategy
Content Strategy
Copywriting

Brand strategy, content strategy and copywriting for Astroscale's global and US brands.

Visit Astroscale

Matter Venture
Partners

Brand Strategy
Content Strategy
Copywriting

Worked directly with the founders on brand strategy, messaging and copywriting for a venture capital firm focused on HardTech and the hardware infrastructure behind AI.

News: Matter Venture Partners raises $300M first fund —TechCrunch, Mar 2024

In Collaboration with Dakotomy

Case Study

Matter Venture Partners website, with its HardTech positioning

Brand and Content for Matter Venture Partners

Ursa Major

Aerospace

Brand Strategy
Content Strategy
Copywriting

News: Ursa Major closes $138 million Series D —SpaceNews, Nov 2023

In Collaboration with Future Works

Refined brand strategy and messaging with Ursa Major's executive team, then developed the content and copy.

Case Study

Everyday Dose

Recurring Engagements · 2021–2026

Brand Strategy
Content Strategy
Copywriting

A functional coffee brand, with work across its voice, products and day-to-day operations.

Established brand and content guidelines with the founder and core team in Year 1.
Led copywriting for the website, social media, products and merchandise.
Developed a science-first voice that kept the brand fun and accessible.
Contributed to operational workflows in Years 1 and 2.

Visit Everyday Dose